{"id":6144,"date":"2024-04-10T17:19:06","date_gmt":"2024-04-10T17:19:06","guid":{"rendered":"https:\/\/propertymeld.com\/?p=6144"},"modified":"2024-08-19T20:58:36","modified_gmt":"2024-08-19T20:58:36","slug":"property-meld-marketing-every-property-manager-should-have","status":"publish","type":"post","link":"https:\/\/propertymeld.com\/blog\/property-meld-marketing-every-property-manager-should-have\/","title":{"rendered":"Property Meld &#038; Marketing: The Powerful Combo Every Property Manager Must Have"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maintenance coordination while managing properties is hard enough, as is the plethora of tasks it takes to do it correctly. One of the most common questions that property managers encounter is \u201cWhy should I find a solution to ensure it is the most optimized part of the process?<\/span><span style=\"font-weight: 400;\"> The answer is because it is what will maximize your ROI as quickly as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With managing work orders and keeping maintenance costs low being a big part of that (and a big time consumer), it&#8217;s super important to have <\/span><span style=\"font-weight: 400;\">property management software, or more specifically, a<\/span> <a href=\"https:\/\/propertymeld.com\/\"><span style=\"font-weight: 400;\">property maintenance software<\/span><\/a><span style=\"font-weight: 400;\"> or system that will make things run smoothly and take up less of your time. Not to mention save headaches and misunderstandings between all involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You (the property manager) have higher-level things to worry about, like marketing your property management business and taking on more properties to manage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to the property management maintenance side of things, accepting resident work orders, approving repairs with the property owner, assigning them to the right vendor or technician, and then finding a time that works for both the resident and the vendor to perform the work, there is obviously a lot that can go wrong or get mixed up and leave one or more parties involved frustrated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Life can and should be easier for you by taking advantage of great <\/span><a href=\"https:\/\/www.cmc-realty.com\/the-impact-of-technology-on-property-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">property management technology<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">property management work order software<\/span><span style=\"font-weight: 400;\"> that exists to streamline this whole process. Such as Property Meld, one of the best <\/span><span style=\"font-weight: 400;\">property management tools for property management companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s get into the details about how a system like this works and how it can make your work order management much smoother, even on auto-pilot.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Understanding Property Meld<\/strong>\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Property Meld is an industry leader in <\/span><a href=\"https:\/\/propertymeld.com\/\"><span style=\"font-weight: 400;\">property maintenance software<\/span><\/a><span style=\"font-weight: 400;\"> that streamlines this entire process and is a system that takes care of most of the heavy lifting for you on autopilot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Imagine this:<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A resident work order gets submitted and selects a preferred repair time;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on a PMC\u2019s operations, an\u00a0 owner of the property can automatically be notified of what is being requested for a quick approval;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The correct vendor or internal technician can be assigned\u00a0 automatically, being notified of the situation and details of the work order;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The resident and vendor easily link up at a time they each selected that works for both of them, and the work order gets completed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All while you, as the property manager, views the process and engagement of the entire repair if needed<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What a breeze\u2026 That&#8217;s Property Meld!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This complete systemization and automation of property management work orders allows you to free up your time and focus on more important things like <\/span><a href=\"https:\/\/propertymeld.com\/blog\/rental-turnover\/\"><span style=\"font-weight: 400;\">rental turnover<\/span><\/a><span style=\"font-weight: 400;\">, portfolio growth, and marketing your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, let\u2019s discuss two segments that can take up a lot more time than necessary. One is <\/span><a href=\"https:\/\/propertymeld.com\/blog\/how-long-should-a-make-ready-take\/\"><span style=\"font-weight: 400;\">make ready maintenance<\/span><\/a><span style=\"font-weight: 400;\">. It is when you need to turn over a unit when a resident moves out and it usually takes 7-10 days. On the other hand, you have preventive maintenance that helps you prevent expensive repairs down the road due to regular inspections. And, it is recommended that you go through the <\/span><span style=\"font-weight: 400;\">property management preventive maintenance checklist, <\/span><span style=\"font-weight: 400;\">every 10 days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Property Meld, this time can be shortened thanks to informed decisions and prompt reactions. These <\/span><a href=\"https:\/\/propertymeld.com\/blog\/property-maintenance-services-list\/\"><span style=\"font-weight: 400;\">property maintenance services<\/span><\/a><span style=\"font-weight: 400;\"> are a useful way to keep resident satisfaction levels high.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2>The Marketing Advantage: More Time to Grow Your Business With the Right SEO and Marketing Strategies<\/h2>\n<p><span style=\"font-weight: 400;\">Property maintenance software will significantly free up your time to focus on other aspects of your property management business. It is challenging to ensure you are doing something differently than your competitors to stand out and keep residents satisfied while the property owner gets their steady monthly income. Regarding marketing, property managers have several challenges to overcome.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my experience as an SEO Specialist in the niche of marketing for property management companies, I&#8217;ve noticed that it is detrimental to you (the property management business owner) when your marketing efforts are not properly focused, and your online exposure is not optimized.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the most common marketing issues that hold property managers back from getting more property owner clients are:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Unoptimized website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The website may need to be set up more effectively to attract potential property owner clients. This means there is a lack of property owner focused optimization, and the website doesn&#8217;t have the right content and keywords that potential clients are using to search for property managers, such as &#8220;property management company in Seattle, WA.&#8221; It is crucial to add these specific keywords correctly into your website content and various parts of the website, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H1-H6 Heading Tags<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Other website issues related to not converting traffic into leads<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not looking fresh, modern, or impressive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not providing enough of the correct information about the company and their efforts towards <\/span><a href=\"https:\/\/propertymeld.com\/blog\/ultimate-guide-to-property-maintenance\/\"><span style=\"font-weight: 400;\">property management maintenance services<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not answering common property management questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not building trust by highlighting the legitimacy of your company<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is no &#8220;local area touch&#8221; or feel to the website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improper placement and use of buttons, lead generation forms, company phone numbers, and contact info.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Local Google listing lacking optimization and attention:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improper service categories<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service areas incorrectly set up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company namespace not properly utilized<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of unique specific images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not filled out entirely with details and services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor reviews and lack of reviews hurting trust in your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of additional business listings\/consistency of listing info on other sites<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Google\u2019s algorithm doesn&#8217;t see you as a trustworthy company:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other authority websites do not mention your company and site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local sites in your area do not mention your company and site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other real estate-related sites do not mention your company and site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Obviously, this list is a lot to bite into at once, and some of these things are harder to do by yourself than others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, by following this list correctly, you can significantly improve your online visibility and increase your chances of being found by property owners and investors in your area who are searching for a property manager. Ultimately, this will result in more leads and growth for your business, in addition to solving for the obstacles you may in in maintenance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are a few real-world examples of property management companies that have implemented these property management marketing tactics with the help of the SEO marketing team I manage at Goodjuju.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goodjuju helped Seattle Rental Management in Seattle, WA, with the above-mentioned marketing strategies to increase their position on Google from #83 to #2 on Google for &#8220;Seattle property management&#8221; searches &#8211; their leads have since increased by 462%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With the SEO strategies mentioned above, Goodjuju helped Iron Horse Property Management in Athens, GA, going from #6 to #2 on Google for &#8220;property management Athens GA&#8221; searches. Their leads have increased by 117%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We at <\/span><a href=\"https:\/\/www.gaingoodjuju.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Goodjuju Marketing<\/span><\/a><span style=\"font-weight: 400;\"> work with over 80 property managers across the US on a monthly basis to improve all of these things and help them grow.<\/span><\/p>\n<h2><\/h2>\n<h2><strong>The Power of the Combo: Marketing &amp; Property Meld<\/strong><\/h2>\n<h3><span style=\"font-weight: 400;\">Success stories\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since implementing Property Meld, Real Property Management of the Triad has received more detailed information on work orders from residents upfront, allowing them to fix maintenance issues quicker. In less than 8 months, the average repair speed for <\/span><a href=\"https:\/\/propertymeld.com\/case-studies\/real-property-management-triad-case-study\/\"><span style=\"font-weight: 400;\">incoming work orders has improved by an average of 4.46 days<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Property Meld helped Robert C. White and Company improve maintenance repair speeds and oversight of their maintenance process. Vendors working with Robert C. White and Company <\/span><a href=\"https:\/\/propertymeld.com\/case-studies\/robert-c-white-and-company-case-study\/\"><span style=\"font-weight: 400;\">experienced a 41% decrease<\/span><\/a><span style=\"font-weight: 400;\"> in the number of days it takes to complete a job.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Testimonials\u00a0<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cI would say we have saved at least 50% of the total time across all of the people that have anything to do with managing work orders and invoices.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0&#8211; Jim Elliott, <\/span><a href=\"https:\/\/propertymeld.com\/case-studies\/century-21-queenswood-realty-ltd-case-study\/\"><span style=\"font-weight: 400;\">Century 21 Queenswood<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;The great thing about Meld is the communication factor. It is being able to chat and email at the same time. It saves us a ton of time, not having to use other third-party sources to have those communications.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Angie Crego-Hanson, <\/span><a href=\"https:\/\/propertymeld.com\/case-studies\/homeriver-group-case-study\/\"><span style=\"font-weight: 400;\">HomeRiver Group<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The Effect of Property Meld on Marketing for Making Informed Decisions<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So far, we&#8217;ve seen the significant impact of one of the best property management maintenance tools, along with its wide range of services, in simplifying the property management process, especially when it comes to <\/span><a href=\"https:\/\/propertymeld.com\/blog\/property-maintenance-services-list\/\"><span style=\"font-weight: 400;\">residential maintenance services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three essential benefits are streamlined maintenance operations, improved communication and efficiency, and improved decision-marking with maintenance alalytics. With Property Meld as one of <\/span><span style=\"font-weight: 400;\">property management\u2019s most preferring maintenance tracking software, property managers can gather insights that will significantly boost the success of your resident related marketing strategy, in other words, resident satisfaction. <\/span><span style=\"font-weight: 400;\">When it comes to its effect on your internal efforts, it is all about making informed decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Namely, when Property Meld<\/span> <span style=\"font-weight: 400;\">helps property management companies streamline maintenance operations and automates the processes from work order submission to completion, the extra time saved allows property managers to focus on growing their businesses. How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Property managers can use the information generated by Property Meld to identify trends, preferences, and pain points among residents and use that info to tailor the marketing campaigns to target specific demographics and address critical concerns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, Property Meld helps property managers keep residents satisfied and the maintenance process streamlined, and it leverages that power to capitalize on these benefits by using them as marketing assets (happier residents = better online reviews and reputation just for starters).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, property managers can differentiate themselves from competitors and target prospective clients. It is safe to say that by using Property Meld, property managers can effectively communicate their value proposition and drive business growth.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why Every Property Manager Should Utilize Property Meld<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Property Meld is a tool that property managers can take advantage of. It automatically handles maintenance tasks, saves time, and reduces human mistakes, ensuring issues are promptly resolved and all operations run smoothly. The best part is that it centralizes the communication between residents and property managers and fosters teamwork while managing tasks easier. The datas tool also helps property managers make informed decisions, effectively leverage resources, and maximize their property value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the market is saturated and extra competitive. Every advantage must be used to stand out and attract prospective property owner clients. Property Meld gives you that advantage by two main things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It optimizes maintenance operations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps execute targeted marketing campaigns by using informed data<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Property managers can identify unique selling points with the data collected from Property Meld, understand what residents prefer, and tailor their marketing efforts accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a real-life scenario:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A company that uses Property Meld has gathered company data that refers to a consistent pattern: residents consistently praise the quick response to <\/span><a href=\"https:\/\/propertymeld.com\/blog\/top-10-most-common-property-maintenance-issues\"><span style=\"font-weight: 400;\">maintenance issues<\/span><\/a><span style=\"font-weight: 400;\">. This is recognized as a unique advantage, and the property manager decides to use it and adjust the marketing strategy accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what they do next is start showcasing the fast maintenance response times in their advertisements, in the copy on their website, and in social media posts, as well as emphasize the dedication to resident satisfaction and top-notch service. As a result, more prospective residents are attracted to the company&#8217;s offer and reputation, leading to increased inquiries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, we can conclude that Property Meld helps property managers stand out, communicate their strengths, and grow their businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to boost your property management game, <\/span><a href=\"https:\/\/propertymeld.com\/schedule-consultation\/\"><span style=\"font-weight: 400;\">reach out today<\/span><\/a><span style=\"font-weight: 400;\">. With its user-friendly features that streamline operations and improve decision-making, Property Meld empowers managers to thrive in a competitive industry.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To sum up, Property Meld is an excellent property management tool that apart from helping property managers run a smooth operation in terms of responding to maintenance work orders, is also valuable for improving marketing efforts. It gives insights into what residents like and how efficiently operations run, thus helping property managers shape their marketing strategies effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is one of the best property management software tools that enables managers to highlight what makes their properties special, understand resident preferences better, and ultimately attract more clients. In a competitive market, Property Meld is a must-have for property managers who want to boost their marketing and grow their business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Author Bio<\/b><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/landon-murie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Landon Murie<\/span><\/a><span style=\"font-weight: 400;\"> is the founder and CEO of <\/span><a href=\"https:\/\/www.gaingoodjuju.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Goodjuju Marketing<\/span><\/a><span style=\"font-weight: 400;\">, specializing in SEO <\/span><span style=\"font-weight: 400;\">and marketing strategies for property management companies. Since 2018 he has been continuously improving the online visibility of Goodjuju\u2019s clients ensuring they keep on winning. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenance coordination while managing properties is hard enough, as is the plethora of tasks it takes to do it correctly. One of the most common questions that property managers encounter is \u201cWhy should I find a solution to ensure it is the most optimized part of the process? The answer is because it is what [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-6144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Property Meld and Marketing: The Powerful Combo<\/title>\n<meta name=\"description\" content=\"Property Meld improves maintenance and marketing for property managers. 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