{"id":4238,"date":"2024-03-25T21:44:20","date_gmt":"2024-03-25T21:44:20","guid":{"rendered":"https:\/\/propertymeld.com\/?p=4238"},"modified":"2025-04-14T15:52:41","modified_gmt":"2025-04-14T15:52:41","slug":"the-correlation-between-maintenance-and-resident-retention","status":"publish","type":"post","link":"https:\/\/propertymeld.com\/blog\/the-correlation-between-maintenance-and-resident-retention\/","title":{"rendered":"The Correlation Between Maintenance and Resident Retention"},"content":{"rendered":"<p>Did you know that aside from rent costs, the biggest factor influencing resident retention is the maintenance experience? A staggering 46% of residents cite maintenance as a key reason for renewing their lease. That\u2019s nearly half of your resident base, giving you the opportunity to either impress\u2014or disappoint. If you&#8217;re not taking control of the maintenance process, you\u2019re leaving resident renewals to chance.<\/p>\n<p>Our data shows that 31% of residents who leave a property do so because of poor maintenance experiences, just behind rent prices. For property managers overseeing a 1,000-door portfolio, that\u2019s 300 unnecessary turnovers to manage due to maintenance alone\u2014not including other factors that cause residents to move.<\/p>\n<h2><strong>The True Cost of Poor Resident Retention<\/strong><\/h2>\n<p>Resident retention isn\u2019t just about avoiding lost rent and reducing vacancy rates. The turnover process involves much more, including:<\/p>\n<ul>\n<li><strong>Move-Out Inspections:<\/strong> While some are painless, others uncover hidden problems like hoarding, bedbugs, or damaged walls, which delay new tenants from moving in and lead to costly repairs.<\/li>\n<li><strong>Legal\/Deposit Disputes:<\/strong> Security deposits can become a point of contention when residents move out, potentially leading to legal battles, attorney fees, and piles of paperwork to resolve disputes.<\/li>\n<li><strong>Repairs and Rehab:<\/strong> Even when residents leave the property in decent condition, normal wear and tear will require attention. This can include replacing carpets, upgrading appliances, and applying fresh paint.<\/li>\n<li><strong>Re-listing and Marketing:<\/strong> Finding new residents takes effort. You\u2019ll need to re-list the property with updated photos and listings, which can consume both time and resources.<\/li>\n<li><strong>Showings and Renter Approvals:<\/strong> Showing the property to potential renters and conducting screenings is necessary but time-consuming, especially if you\u2019re juggling multiple vacancies.<\/li>\n<li><strong>Move-In Inspections:<\/strong> You\u2019ll need to conduct a thorough inspection with the incoming resident to document the property\u2019s condition and set expectations for future maintenance and upkeep.<\/li>\n<\/ul>\n<p>Each of these tasks adds up to significant time and costs, making property maintenance a crucial lever you can pull to reduce vacancies. In fact, managing maintenance well could help you retain the 46% of residents who might otherwise move due to maintenance frustrations.<\/p>\n<h2><strong>How Communication Affects Maintenance and Resident Retention<\/strong><\/h2>\n<p>The key to a seamless maintenance experience\u2014and by extension, resident retention\u2014is communication. When communication breaks down, it increases the chances that something will go wrong. What steps are you taking to ensure clear, consistent communication for every maintenance request? If your process isn\u2019t reliable across the board, you\u2019re missing a critical factor that directly impacts resident satisfaction and their decision to renew their lease.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"pull-quote\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4239 size-large\" src=\"https:\/\/propertymeld.com\/wp-content\/uploads\/2024\/03\/AdobeStock_555123615-1024x576.jpeg\" alt=\"maintenance and resident retention\" width=\"800\" height=\"450\" srcset=\"https:\/\/propertymeld.com\/wp-content\/uploads\/2024\/03\/AdobeStock_555123615-1024x576.jpeg 1024w, https:\/\/propertymeld.com\/wp-content\/uploads\/2024\/03\/AdobeStock_555123615-300x169.jpeg 300w, https:\/\/propertymeld.com\/wp-content\/uploads\/2024\/03\/AdobeStock_555123615-768x432.jpeg 768w, https:\/\/propertymeld.com\/wp-content\/uploads\/2024\/03\/AdobeStock_555123615-1536x864.jpeg 1536w, https:\/\/propertymeld.com\/wp-content\/uploads\/2024\/03\/AdobeStock_555123615-2048x1152.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<h2><strong>Improve Maintenance, Improve Retention<\/strong><\/h2>\n<p>Property maintenance is one of the few aspects of property management you can control, and when done right, it has a huge influence on resident retention. By streamlining the process, ensuring open communication, and addressing maintenance issues promptly, you can mitigate the number of residents considering a move because of maintenance concerns.<\/p>\n<p>Ready to take control of your maintenance process and improve your resident retention rates? Schedule a demo with one of our maintenance experts to see how our property maintenance software can make a difference.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that aside from rent costs, the biggest factor influencing resident retention is the maintenance experience? A staggering 46% of residents cite maintenance as a key reason for renewing their lease. That\u2019s nearly half of your resident base, giving you the opportunity to either impress\u2014or disappoint. If you&#8217;re not taking control of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[7,29],"tags":[60],"class_list":["post-4238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-resident-retention","tag-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Correlation Between Maintenance and Resident Retention<\/title>\n<meta name=\"description\" content=\"Did you know that maintenance experience is the biggest correlation (behind rent cost) for resident retention?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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